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We focus on a limited but incredibly capable line-up of hi-fi, stereo amplification and source components. By being very selective over our brands we have managed to curate a range of products that offer incredible value without sacrificing audio fidelity. Each of our products has been critically acclaimed and have reputations that far exceed them. Check out our full range by clicking on one of the categories below.


Hi-Fi, simple and direct.


13Direct represents a new philosophy, a new way to sell hi-fidelity audio equipment. It’s about simplifying the process, it’s about offering the best possible components at competitive prices.


Free Shipping

We offer free shipping on all orders throughout South Africa.


Personalised Service

We pride ourselves on personalized customer care and exceptional after-sales service. We’ve also developed longstanding relationships with our suppliers and set up a network of talented service staff across the country.

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